Welcome to the second season of PRCAI ProTalks, powered by PR Pundit Havas! In this episode, we dive into the fascinating world of Gen Z with an exceptional panel of industry leaders. Our distinguished guests include Sushant Dash, CEO of Tata Starbucks Pvt. Ltd., Anushka Rathod, Content Creator and Author of 'The Money Guide,' Ashutosh Munshi from Edelman India, and Kushal Shah from AdFactors. Together, they unravel the unique characteristics, values, and behaviors of Gen Z, exploring their digital-native mindset, preference for authenticity and transparency, and the profound impact of social media on their lives and decision-making processes. Whether you're a Gen Z, a seasoned PR professional, or just stepping into this exciting field, this episode is for you! So grab your coffee and tune in as we "crack the Gen Z code" with our insightful panel discussion.